CHILE CULTURA
SANTIAGO—CHILE—2022
Following a shift in Chile’s government, Minister Julieta Brodsky Hernández set out to create a cultural platform that reflected the country’s diversity and inclusivity. The former Elige Cultura evolved into Chile Cultura, a people centred hub grounded in one unifying idea: culture in Chile belongs to everyone.
The platform responds to a period of social mobilization that called for equality, inclusion, and greater access to cultural life. Built on research and public consultation, the identity embraces diversity through colour and geometry. A refined wordmark subtly references the former brand while allowing vibrant forms and illustrations to take focus, reinforcing the belief that culture is diverse, joyful, and accessible to all.
Note: The illustrations were required under government editorial guidelines.
Chilean artist Pablo Luebert was commissioned to create these works.
SANTIAGO—CHILE—2022
Following a shift in Chile’s government, Minister Julieta Brodsky Hernández set out to create a cultural platform that reflected the country’s diversity and inclusivity. The former Elige Cultura evolved into Chile Cultura, a people centred hub grounded in one unifying idea: culture in Chile belongs to everyone.
The platform responds to a period of social mobilization that called for equality, inclusion, and greater access to cultural life. Built on research and public consultation, the identity embraces diversity through colour and geometry. A refined wordmark subtly references the former brand while allowing vibrant forms and illustrations to take focus, reinforcing the belief that culture is diverse, joyful, and accessible to all.
Note: The illustrations were required under government editorial guidelines.
Chilean artist Pablo Luebert was commissioned to create these works.