CRM JEWELERS (PRACTICE PROJECT) MIAMI—FL—UNITED STATES—2025

CRM Jewelers has grown beyond Miami’s jewellery district, reaching a global audience with expertise and warmth. This exploration presents a refined brand identity that reflects that reputation.

At its centre is a custom hand drawn type logo based on Roman letterforms, a symbol of elegance and timeless tradition. Crafted with precision and care, it is unique to the brand and brings together classic luxury with a contemporary presence.

JORGE MORALES SALAS
2026—ALL RIGHTS RESERVED