King Ursa is a Toronto based creative agency working across branding, design, and digital experiences. This project began as a request for a new website concept and developed into a broader rebranding proposal that reexamined the agency’s visual identity.
The work centres on a custom drawn logotype, created as bespoke lettering specifically for this client. Existing brand colours were retained and refined, introducing greater expressiveness while maintaining a neutral and flexible foundation.
Although the proposal was not selected, the project demonstrates a considered approach to identity design, combining typography, colour, and system thinking to create a versatile and cohesive visual language.